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DomovPredstavitev33. SOF v znamenju ekskluzivnih mednarodnih govorcev in umetne...

33. SOF v znamenju ekskluzivnih mednarodnih govorcev in umetne inteligence

Avtor: Oglasno Sporočilo
Čas branja:1 min.
33 SOF festival

Slovenski oglaševalski festival (SOF) bo letos med 6. in 7. junijem 2024 potekal v Avditoriju v Portorožu. Postregel bo z imenitnimi imeni mednarodne oglaševalske panoge. SOF, ki od samega začetka poteka pod okriljem Slovenske oglaševalske zbornice, bo v dveh dneh gostovanja vnovič poskrbel za kreativne vsebine, poglobljena predavanja ter izpostavil najboljša imena slovenske oglaševalske sfere.

Timothy_Goodman
Timothy Goodman, foto: SOF

Se vam zdi, da morate veliko ustvarjati, predno lahko ustvarite dela, ki odražajo vas? O tem bo razpravljal Američan Timothy Goodman, umetnik, grafični oblikovalec in avtor, ki je lansiral svoje športne copate Nike in je tudi avtor naslovnice revije Time.

Amélie Ebongué
Amélie Ebongué, foto: SOF

Na SOF prihaja Amélie Ebongué, globalna tržnica, multidisciplinarna pisateljica z Amazonovo uspešnico in raziskovalka, ki bo govorila o ustvarjanju na družabnih omrežjih in o aplikaciji TikTok, ki med novimi generacijami spreminja svet.

Strokovnjak za ustvarjalno učinkovitost, ki jo poganja umetna inteligenca (AI), Ian Forrester iz podjetja DAIVID, Velika Britanija, nam bo zaupal načine, kako ustaviti slabe oglase in prenehati polniti internet z neumnimi oglasi.

O prednostih umetne inteligence in revoluciji tržnih strategij prihodnosti bo razpravljal tudi Senad Kulenović iz Hrvaške, izkušeni svetovalec in poslovodni partner pri podjetju Agilcon.

Nedvomno je pretočno predvajanje prihodnost zabave, toda kdo bo na koncu zmagal v vojni pretočnih storitev? O tem bo govoril Jaime Cooke  višji podpredsednik skupine in generalni direktor pri Warner Brothers Discovery (WBD) za srednjo in vzhodno Evropo, Bližnji vzhod in Afriko, Tom Hidvégi, kreativni strateg in nekdanji višji direktor za kreativno strategijo družbe Coca-Cola, pa bo pokazal, kako lahko s pomočjo preproste logike in kreativne čarovnije iz nereda ponovno vzpostaviti red.

Na SOF-u boste lahko prisluhnili tudi zgodbam iz predrznega sveta newyorških agencij in praktičnim rešitvam sodobnih problemov, ki nam jih bo zaupal Julian Cole iz Avstralije, eden vodilnih mednarodnih strategov našega časa, iz Italije pa prihaja Mihnea Gheorghiu, z več kot devetdesetimi kanskimi levi nagrajeni glavni globalni kreativni direktor pri agenciji Le Pub, ki nam bo zaupal recept za odlične kreativne rešitve, ki sledijo hitro se spreminjajoči kulturi.

Vabljeni na 33. SOF, ki se bo odvil med 6. in 7. junijem 2024 v Avditoriju Portorož!

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